Marketing and Communications Assistant

Marketing and Communications Assistant – Part time

Looking for a flexible, part-time role where every day feels different and full of purpose?  We’ve got just the thing!

Join the Wise Owls Childcare team as our Marketing & Communications Assistant and help us share the magic of what happens every day in our nurseries and clubs — from messy play and muddy puddles to heartwarming milestones and hilarious conversations with children.

This is a fantastic opportunity for someone who wants flexible part-time hours – either 3 full days or 5 shorter days – and is excited to use their creativity, organisation, and love for storytelling in a setting that’s never boring. Whether you’re already experienced in marketing or just starting out and keen to learn, you’ll be supported and guided by the Head of Sales, Marketing and Communications along with a small, friendly team who love what they do.

From capturing joyful snapshots of nursery and club life to writing parent newsletters, dreaming up social media posts, enhancing customer experience, supporting the website, and designing fun flyers for our clubs and nurseries – no two days are the same. You’ll be at the heart of telling our story and helping families and staff feel connected, informed, and excited to be part of the Wise Owls family.

If you’ve got a way with words, an eye for design, and a soft spot for little learners, come bring your ideas, energy, and enthusiasm to a role where your work will have real impact — and certainly make you smile every single day.

Job Purpose:

• Support the development and delivery of engaging marketing and communication activities that reflect the values of Wise Owls Childcare, enhance parent and staff engagement, and promote our early years provision to the wider community. The role is central to driving enquiries, increasing visibility, and consistently communicating Wise Owls’ ethos of excellence in childcare.
• Lead the development of the organic marketing strategy, including social media content plan, newsletters, blog content, and community outreach. Ensure content aligns with curriculum, nursery themes, and key messaging priorities.
• Maintain and optimise listings on third-party referral and review platforms (e.g., Daynurseries.co.uk, Search Engines, Online Directories), ensuring timely updates and encouraging positive parent engagement and testimonials.
• Follow brand and communications guidelines set by the Head of Marketing to ensure consistency in tone, visuals, and messaging across all channels.
• Assist in planning and monitoring paid digital campaigns (e.g., Google Ads, Facebook Ads) and coordinate copy and creatives under the guidance of the Head of Marketing.
• Manage email marketing campaigns to external audiences and test subject lines, content, and formats to improve engagement.
• Maintain and manage a content calendar aligned with curriculum topics, national awareness days (e.g., World Book Day), and seasonal campaigns and coordinate deadlines across newsletters, blog posts, and social content.
• Support HR in drafting staff newsletters and other internal news for staff updates, initiatives, or events and assist with internal campaigns for staff engagement and recognition.
• Assist with event coordination for Open Days or HR Expos, including signage, collateral and follow-ups, and coordinate feedback collection post-events (for e.g. parent surveys)
• Monitor and report on marketing KPIs (e.g., engagement, enquiry rates, campaign reach), following up on campaign results and adapting approaches where necessary.
• Work closely with individual nursery managers and staff to gather stories, capture real-time activities, and co-create authentic content that showcases the nurturing environment and quality of care.
• Coordinate with the sales team to align marketing campaigns with capacity goals, ensuring seamless messaging and handover from enquiry to enrolment.
• Liaise with external designers, photographers, publishers and printers when required, ensuring collaborative delivery of marketing materials and event collateral.
• Ensure compliance with safeguarding, GDPR, and internal policies in all marketing activities.

Key Areas of Work & Responsibilities (not exhaustive):

1. Social Media & Digital Content

• Create and schedule posts across platforms (Instagram, Facebook primarily).
• Capture and edit photos and videos of daily activities (with appropriate permissions).
• Write engaging captions and highlight stories that reflect the nursery’s ethos.
• Respond to comments and messages in a timely, friendly manner.

2. Parent Communication

• Assist in the creation of newsletters for day nurseries and clubs and digital updates (weekly/monthly).
• Draft communications for parent apps and noticeboards as required.
• Support the Bookings Administrator with templates for enquiries and scheduled communication to parents.
• Compile rich content for parents to help educate them about important stages of development.
• Help arrange Open Days and work with the Head of Marketing and Nursery Managers to provide quality experiences with tours.

3. Staff Communication and Training

• Compile staff newsletters
• Help compile content for staff training documentation

4. Website & Online Presence

• Update website content (e.g. staff bios, blogs, news, T&Cs, Fees, Menus).
• Maintain consistent branding and messaging across all platforms.

4. Marketing Materials

• Design flyers, posters, and brochures using templates or design tools (e.g. Canva).
• Support in organising and distributing promotional materials such as banners, posters for Clubs, recruitment posters.
• Keep a photo bank and story archive to use for seasonal campaigns.

5. Community Engagement & PR

• Coordinate a Wise Owls presence at relevant community events and identify local partnerships.
• Draft press releases and liaise with media contacts as required.
• Chase testimonials and assist with feedback from tour surveys, new starter surveys, holiday club surveys and testimonials to use in promotions.

6. HR & Internal Comms

• Support HR in drafting staff newsletters and other internal news for staff updates, initiatives, or events and assist with internal campaigns for staff engagement and recognition.
• Assist with event coordination for Open Days or HR Expos, including signage, collateral and follow-ups, and coordinate feedback collection post-events (for e.g. parent surveys)
• Monitor and report on marketing KPIs for recruitment (e.g., engagement, enquiry rates, campaign reach), following up on campaign results and adapting approaches where necessary.

💚 Safeguarding

We are committed to safeguarding all children and therefore all applicants will undergo safeguarding training and need to undertake a DBS check paid for by the company. We follow safer recruitment practices and therefore ask all applicants to complete a full application form before the interview and trial process takes place.

Job Type: Part-time, Permanent

Expected hours: 25 hours per week

Location:  You will be expected to work from the head office and travel to our nurseries and clubs to gather content.

Licence/Certification:

• Driving Licence (required)

💚 Our Staff Benefits Include:

• Free Company Social events and team building
• Company pension scheme
• Health & wellbeing programme
• Paid DBS and Safeguarding Training
• Loyalty rewards such as extra annual leave, sick pay after 1 year and health assured.
• Real opportunities to train and grow your career

 

💚 Skills & Experience:

• Degree in marketing, communications (preferred but equivalent experience will be considered)
• Excellent written and verbal communication
• Creative eye for design and storytelling
• Confident with basic photo/video editing tools (Canva or equivalent)
• Highly organised, with attention to detail
• Passion for early years education and working in a child-focused environment
• Experience working with children (not essential)